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Heura® in your store

What is Heura®? 

Heura® is the new meat you won't believe is 100% vegetable! Made with soy and water, it has such a meaty texture and flavour that, together with its great versatility, it’s the perfect ingredient for creating new recipes and adapting old favourites to create 100% vegetable-based dishes. Suitable for vegans, vegetarians, meat lovers and celiacs, Heura® is gluten-free. Plus, it even wins over the palates of most foodies :)

Why have Heura® in your store?

Every day, more people are trying to reduce their consumption of animal meat and are opting for healthier and more environmentally friendly alternatives. Currently, one in ten Spaniards is already flexitarian, vegetarian or vegan (Lantern, 2019).

Having 100% vegetable options is the best way to increase your business and position your store. Heura® sells 3 times more than the competition and is currently offered at more than 1,000 points of sale. Who says you have to give up the texture and taste of meat?

Products
Original Chunks

Original Chunks

Product description

The origin of everything. The most meaty and versatile flavour. Perfect for all your favourite recipes. Combine it with your best sauces and marinades. It adapts to everything and everyone!

Ingredients

Water, soy concentrate*, olive oil, salt, natural flavour and spices (paprika, pepper, ginger, nutmeg, mace, cardamom).

*Our soy comes from crops that do not promote deforestation.


Spicy Chunks

Spicy Chunks

Product Description

Bites with a touch of spice. For those who want an intense flavour with character. The hot side of Heura®!

Ingredients

Water, soy concentrate*, olive oil, salt, natural flavour and spices (paprika, pepper, ginger, nutmeg, mace, cardamom).

*Our soy comes from crops that do not promote deforestation.


Mediterranean Chunks

Mediterranean Chunks

Product Description

Travel to Mediterranean beaches in a single bite. Goes great with pasta, rice and vegetables.

Ingredients

Water, soy concentrate* olive oil, salt, natural flavour, spices (paprika powder, dextrose, onion powder, ground pepper, garlic powder, cayenne pepper, onion, rosemary, ginger, nutmeg, mace, cardamom) and vitamin B12.

*Our soy comes from crops that do not promote deforestation.


Original Strips

Original Strips

Product description

Longer and thinner than our bites but just as tasty. Perfect for fajitas and vegetable stir-fry.

Ingredients

Water, soy concentrate*, olive oil, salt, natural flavour and spices (paprika, pepper, ginger, nutmeg, mace, cardamom).
Spicy Tacos

Spicy Tacos

Product description

Don’t be fooled by their size, they are very tasty and versatile. Add them to your salads or as the perfect complement to your sauces.

Ingredients

Water, soy concentrate*, olive oil, salt, natural flavour and spices (paprika, pepper, ginger, nutmeg, mace, cardamom).

*Our soy comes from crops that do not promote deforestation.


Heura® Pizza

Heura® Pizza

Product description

Every ingredient is 100% vegetable-based, with a sourdough crust baked in a stone oven. It’s delicious and revolutionary. Share it (or not) with your friends while you watch the season premiere of your favourite series, that long awaited final of your favourite sport or while simply enjoying a moment together.

Ingredients

Crust (38.6%): Wheat flour, water, extra virgin olive oil (0.4%), salt, yeast and emulsifier (E-491). Toppings: [Heura® (18.3%) (water, soy concentrate, olive oil, salt, natural flavours, spices and vitamin B12). Tomato sauce (tomato puree, sugar, salt, modified potato starch, extra virgin olive oil (0.6%), sunflower oil, herbs, spices, garlic, thickener (E-412 and E-415) and acidulant (E-330)). Vegetable preparation (11.47%) (water, coconut oil, modified starch, starch, salt, olive extract, flavourings, colouring (E-160a), vitamin B12). Mushrooms (mushrooms, water, salt, acidulants (E-270, E575, E-330) and antioxidant (E-300)), braised red pepper, braised onion, braised zucchini, sunflower oil and oregano.
How to Explain Heura® in 30 Seconds
  • 100% vegetable protein made from soy and water
  • Offers a meaty and delicious experience
  • Gluten-free! Totally appropriate for celiacs
  • Super-easy to prepare. It only takes 5 minutes to cook.
  • Low in saturated fats
  • No cholesterol
  • Contains 2x more protein than an egg, 4x more iron than a plate of spinach and 6x more fibre than tofu
  • CleanLabel: no conservatives, no dyes
Marketing

Let us help you!
Do you know what Heura® can do for you?

  • We will send you an implementation kit which includes a sticker for your store.

  • We will include your store on our website in the section where users can search for stores which carry our products.

  • Tag us in social media and we will publish a photo of your store to promote it.

Contact

I want Heura® in my shop!

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