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A startup in Spain promotes vegetable protein products that taste “just like meat”

Harper's Bazaar

A startup in Spain promotes vegetable protein products that taste “just like meat”
02/17/2019

A startup in Barcelona, known as Foods for Tomorrow, has highlighted the need to reinvent the way consumers get their protein and a comparison between vegetable and animal protein.

The award-winning food-tech startup, founded by Marc Coloma, explained that the company was created to help solve the challenge of how to sustainably feed the world with a growing population and an increasing demand of protein, taking into account that livestock farming is one of the main drivers of climate change, widely spread diseases and food inefficiency.