We use our own and third party cookies. Continuing to browse implies acceptance.More information

Accept

We are rebels with a cause

We are the generation that will finally stop using animals as sources of meat.

Manifesto

If being rebellious is going after what we believe in,
whatever the cost.
If it’s going against the status quo.
If being rebellious is not being concerned with the how,
so long as we have a why.
If it’s doing what we think is right even if that isn’t what’s expected. If it’s working for a better world,
no matter what.


Then, call us rebels.
Manifesto Heura

What is being a Good Rebel?

Rebels without a cause? Nothing of the sort. We are rebels with a cause. Good Rebels believe that everything can lead to change for the better. We do what we believe is best, even if it isn't always the easiest. We believe that the sum of many small changes can transform an entire society. We would be lying if we said that we don't enjoy what we do. We celebrate every life and everyone is welcome at our table. Will you join us?

Save the world, eat Heura®

Water

Water
To produce Heura®, 94% less water is needed than to produce the same amount of veal protein.
Water

Emissions

Emissions
Livestock produces more greenhouse gases than all cars, trucks, trains, ships and airplanes.
Emissions

Area

Area
The total area used to feed livestock is equivalent to about 26% of the total land area, 75-80% of all agricultural land.
Area

Resources

Resources
To produce 1kg of beef you need 20kg of cereals and legumes, to produce 1kg of Heura you only need 0.5kg of soy.
Resources
If all this is rebellious, then call us rebels.
Deliciously revolutionary.

We’re the people who want to continue to enjoy eating while also taking care of our planet. Will you join us?

Subscribe to our newsletter. We promise we won't spam you.